Cosmo le dodo / Éditions Origo Case study

Racine et Associés has created a very special character: Cosmo, the Dodo Bird. Imagine a hero who conveys values related to the environment and biodiversity, who entertains children and charms the whole family—all while fostering the principles of sustainable development. Addressing children from 5 to 12 years old through a collection of books and a reading and awareness program, Cosmo maintains the perfect balance of humour, metaphors and good values with respect to our planet. He helps awaken young people’s sense of responsibility for the environment.

The Government of Quebec awarded Racine & Associés the Prix Phénix de l’environnement for its involvement in the Cosmo the Dodo project.